Serious.fun is a crypto launchpad designed to turn startup fundraising into a public, game-like experience. I designed the UI/UX around founders building in public, allowing investors to track progress, react in real time, and back projects as they prove traction live on the platform. Inspired by Squid Game, the interface uses bold neon colours, high-contrast layouts, and dramatic visual cues to create tension, clarity, and momentum—making participation feel competitive, transparent, and engaging.