Serious.fun is a crypto launchpad designed to turn startup fundraising into a public, game-like experience. The UI/UX is built around founders building in public, with investors tracking progress, reacting in real time, and backing projects as they prove traction live on the platform. Inspired by Squid Game, the interface uses a bold neon colour system, high contrast layouts, and dramatic visual cues to create tension, clarity, and momentum - making participation feel competitive, transparent, and engaging.