I designed a clean, modern eCommerce website and UX/UI concept in Figma for a footwear/lifestyle brand inspired by Vessi. The design focuses on a premium but approachable shopping experience, using strong lifestyle imagery, clear product storytelling, soft neutral colours, rounded product cards, simple navigation, and conversion-focused sections. The overall experience is built to feel fresh, trustworthy, mobile-friendly, and easy to shop, while communicating the brand’s key value beign stylish, comfortable, waterproof everyday shoes.